Using Twitter in Public Relations
Twitter is increasing becoming an important tool in order to build relationships with key publics through a variety of different community members. Both journalists and public relations practitioners find Twitter a useful space for sharing relevant information; it’s a wonderful outlet for networking; business have used Twitter for promotions and building relationships with key publics; and activists have used Twitter to spread the word about philanthropy. A key goal of this assignment is to better understand the ins and outs of Twitter from a public relations angle. Because PR practitioners are often called to host or post content to the client’s or company’s Twitter page, I hope you find the assignment to be a springboard of ideas of how you would effectively run a business Twitter page.